IOT SEMICONDUCTORS - THE RISE OF AN OUTPERFORMING TECHNOLOGY SECTOR

 “Semiconductors are the foundation of all electronic devices we use on a regular basis. We have a clock and a microwave to help us get our work done. The day begins with a call to the mobile phone and a laptop, that make our workday possible—much of what we do rely on is fuelled by a semiconductor. Apart from the presence of semiconductors in our lives, new skills and strategies are expected of leaders to help them expand their businesses in ingenious approaches.”

Increasing emphasis on managing connected devices and rising efficiency of operations is expected to augment the market growth. Key players prevailing in the IoT industry are focusing on several initiatives, like the formation of OMA (Open Mobile Alliance), for standardizing frameworks. This has enhanced the growth of the segment. The need for real-time analytics, security of machines, and connected assets has resulted in the adoption of IoT device management. It aids in control and configuration, authentication, maintenance and software updates, and monitoring of connected gadgets.

The rising adoption of IoT (Internet-of-Things) semiconductors for several protocols has led to robust demand in the market. The continuous development in technology and the rising need for effective and efficient management of connected gadgets has resulted in the development of solutions like real-time solutions, data management solutions, and security analytics.

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To begin with, with the rapid speed of IoT growth, semiconductor companies will benefit from newer developments in the technology value chain. They will gain popularity by offering integrated solutions that include hardware design, software, and systems integration for products and applications in addition to semiconductor solutions. Sensors, wearables, and networking technologies are becoming more digital, increasing demand for semiconductors.

In the IoT age, as the cloud economy becomes more commonplace, semiconductor companies must continue to innovate in order to accelerate communication across the IoT value chain. Chips with an ultra-small form factor, low power consumption, and wireless networking options will also be needed for IoT-connected products and applications. The semiconductor industry is driving MEMS/NEMS sensor platforms with the power advantages of lower technology nodes and increased flexibility on a single small form-factor die as the popularity of IoT sensor products such as smart watches and glasses, as well as smartphones and other wearable devices, grows.

Major highlights of the market:

  • NXP Semiconductors N.V., Samsung Electronics Co., Ltd., Intel Corporation, Qualcomm Incorporated, Texas Instruments Incorporated, Microchip Technology Inc., STMicroelectronics N.V., Cypress Semiconductor Corporation, NVIDIA Corporation, and Huawei Technologies Co., Ltd. are some of the major players in the sector.
  • Rivet Networks LLC purchased Intel Corporation in May 2020. Intel's Wi-Fi services will be improved as a result of this purchase.

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Developing the end market by customer demand

A single breakthrough application or use case—a so-called killer app—has also sparked exponential demand in other technology sectors. Such was the case in 2007, when the iPhone's launch sparked substantial growth in the smartphone industry. While the Internet of Things could theoretically follow this direction, most of our interviewees believed that rather than a single killer app, development would come from a series of appealing yet limited opportunities that shared a common platform.

Start-ups can develop some of the most creative IoT applications, as well as those that are most likely to stimulate customer demand. Businesses outside of the technology industry, such as supermarkets, insurers, and oil and gas firms, may also develop interesting products that appeal to a broad consumer base, but some of our interviewees believe these businesses may face significant challenges. If semiconductor companies pursue new strategies to help these companies prosper, they may be able to indirectly boost demand for IoT products.

Semiconductor companies are well aware that their chips only make up a small part of the IoT value chain, so they're looking at opportunities in apps, cloud computing, and other services. However, more aggressive methods, such as a transition to new business models, may be needed to increase the value captured. For instance, a shift to usage-based pricing will enable semiconductor players to collect revenue for the entire lifespan of a product or service, not just at the time of chip purchase. (This may only be feasible if a semiconductor company is able to provide the complete system or partner with a system-level player.)

New solutions, on the other hand, should be cautiously tested to minimise risks and avoid straying too far from their core competencies. The fact that the Internet of Things has so many niches will aid in the evaluation process because businesses can test solutions in one of them and make appropriate changes before moving forward with a larger implementation.

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