VIRTUAL PRODUCTION TOOLS ARE THE FUTURE OF THE MEDIA INDUSTRY - WHY?

 The breakthroughs and popularity of VFX heavy genres. 

If you consider the top-grossing movies in the last decade, the majority of those films were loaded with visual effects. It's what viewers even look forward to. However, if you think VFX is only limited to Hollywood, you are highly mistaken. 

For instance, if you looked at Breathtaking storms or the Mars landing of Perseverance, they used some cool visual effects to build excellent content. Studies even confirm that using such immersive effects like AR or CG can pull the viewers towards TV once again. 

In fact, in the month of July, Samsung Electronics announced a partnership with CJ E&M, one of the leading media groups in Asia. They will be combining micro-LED technology to create a virtual production market. 

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That's something to look forward to!

The higher accessibility of game engines and studios.

Even before the concept of virtual production came to the forefront, digital sets were already a part of the broadcast and live TV. Of course, the prevalence of virtual sets is still in its initial stages. Its power and inclusion in different workflows are increasing swiftly. This modern technology allows creators to design environments as per their respective requirements. 

Moreover, the impact of Unreal Engine made it quite big amongst broadcasters as well. It helps them include photoreal content and increases creativity when encountering "problems of today." 

Increasing competition between streaming platforms.

The pressure is rising with the disruptive content creators and traditional platforms competing in a plethora of ways. It's not only about content alone. It's more about production, effects, and post-production skills, and talent. And with the COVID-19 pushing the creators more, it has become a competitive advantage to excel in their respective fields.

For instance, if you consider episodic content or feature films, Netflix spends around $15 billion on budget, talent, and VFX quality. 

That being said, the primary drivers towards virtual production are "flexibility" and "efficiency." But how is it playing different roles in the production processes? Let's find out more.

Virtual Production Tools Unlocking Creative Vision

Like any other industry, the media industry is already reaching its saturation with the traditional toolset. The introduction of virtual products is not only helping with better creatives, but it's also helping save significant time and costs. 

But that's just one side of the coin. It is helping to enhance planning and shooting efficiency. And this is helping to reduce the expensive reshoots as well. 

It will allow companies to reduce costs downstream from principal photography. Marketing companies can use the same virtual sets to produce commercials and VFX assets. 


Read More :- https://www.pukkapartners.com/insight/virtual-production-tools-are-the-future-of-the-media-industry-why

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