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VIRTUAL PRODUCTION TOOLS ARE THE FUTURE OF THE MEDIA INDUSTRY - WHY?

 The pandemic shut down every industry, irrespective of the niche. It was not possible to bring together everyone to start again! The same happened with the media industry. The months of production shutdown made it quite impossible for the industry to restart film production. 

Although the proposed guidelines are mentioned, one could start doing it again. But it was easier said than done. However, the inclusion of virtual production helped the directors and VFX professionals to leverage technology. 

While the concept isn't new, the pandemic accelerated everyone's interest in virtual production. And why not when it's a complete package of industry, tech, and macroscopic elements. But what's pushing the big and smaller brands to push towards virtual production? 

  • The breakthroughs and popularity of VFX heavy genres. 
  • The higher accessibility of game engines and studios.
  • Increasing competition between streaming platforms.

Read More :- https://www.pukkapartners.com/insight/virtual-production-tools-are-the-future-of-the-media-industry-why

Virtual Production Tools Unlocking Creative Vision

Like any other industry, the media industry is already reaching its saturation with the traditional toolset. The introduction of virtual products is not only helping with better creatives, but it's also helping save significant time and costs. 

But that's just one side of the coin. It is helping to enhance planning and shooting efficiency. And this is helping to reduce the expensive reshoots as well. 

It will allow companies to reduce costs downstream from principal photography. Marketing companies can use the same virtual sets to produce commercials and VFX assets. 

Final takeaways- Rethinking Storytelling For Incredible Outputs

Undoubtedly, there are many ways that virtual production is a game-changer. Many leaders are showing its impact on the ongoing production. The use of live-action, motion capture, hybrid camera, and either virtual production techniques are helping creators navigate the challenges of the coronavirus pandemic. 

The reports suggest that the costs related to virtual production will come down in time, and the pandemic will further force the industry towards this oath to create breathtaking stories. However, many filmmakers are still doubtful and embracing the change. The confused look on the seasoned professionals is what is still blocking the complete success of this technology as of now. 

So, what do you think? Will the production houses shift to these modern trends?

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